Graphic Design and More

RioSport Fitness Club - Print Campaign

The modern life has turned human into machines. Day in and day out, we strive to fulfill our duties as cogs in corporate machines. Home to office, office to home, it’s a routine that definitely helps our bank balance, but takes a heavy toll on health and fitness; the importance of which is undeniable. We must make time to indulge in a sport of our choice. This not only keeps the body healthy, but is vital for cerebral health as well.

Brazil is a country whose love for sports is evident from their success in soccer. Still, the people of Brazil need to implement physical sport in their daily lives. Giovanni + DRAFT FCB were given the task to create a print campaign for the RioSport Fitness Club. The challenge was to encourage people to take some time out of their busy schedules and indulge in sports and fitness. 

Rizoma Metropolitan Bike

Rizoma is an internationally renowned company in the world of accessories for motorcycles. In collaboration with acclaimed designer Dirk Bikkembergs, they have presented the innovative metropolitan bike 77|011.

The frame made of carbon fiber and billet aluminum adds uniqueness and lightness, we are talking about only 8 Kg of weight, which allows it to be easily transported on the shoulder. Another great feature of the 07|011 is its ability to ride as a traditional freewheel setup or as a fixed gear, the rear wheel is provided with two connections that allow the free choice between two pulleys depending on the style preferred.

The whole bike was designed and fabricated entirely in Italy like all Rizoma products, and can be yours for a cool $4.700. [scouted by BTS reader Napoleon]

 

 

 

 

 

 

IceDot Crash Sensor

ICEdot Crash Sensor detects helmet impacts and notifies your emergency contacts.

How does it do that you ask...by attaching the sensor to the exterior of any helmet(cycling, ski, snowboard, motorbike...), the sensor is paired with a smartphone app, so when you are out on a ride and for some reason take an impact and get knocked out, the sensor alerts your emergency contact sending them your GPS coordinates via text message.

It can be a life-defining difference the next time you hit your head in a crash. ICEdot is currently looking fo supporters and is on fund rasing site Indiegogo. Watch the video.

 

 

 

 

 

 

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GoPro Camera: Incredible Action Shots! And Amazing Video!

Capture action shots with this incredible camera, the GoPro. This company makes small, wearable, waterproof and shockproof cameras. Professional paragliders, skiers, cyclists, skydivers and surfers loves this camera.

This month the company presented their latest model – the Wi-Fi enabled HD HERO 3. To promote the camera they also released a 5-minute video that will raise your blood pressure to the maximum and just make you want to chase adventures.

Enjoy this series of crazy action shots taken by GoPro athletes and fans and watch the video.

Website: gopro.com

 

Amazing Video

 

Action Shots

The Olympic Logo's of the last 100 Years

Graphic design for the Inter Milan

credits: LeftLoft

Cicli Maestro Custom Bicycles (and I mean really Custom!)

On the Cicli Maestro Milano website you can customize by color every attribute of your Italian made bike. Frame, rims, tires, spokes, saddle, handlebar, handles. Even the crankset and chain colors.

All made to order in Milan and shipped to your door. A rainbow of cycling opportunities. Fantastic!