The modern life has turned human into machines. Day in and day out, we strive to fulfill our duties as cogs in corporate machines. Home to office, office to home, it’s a routine that definitely helps our bank balance, but takes a heavy toll on health and fitness; the importance of which is undeniable. We must make time to indulge in a sport of our choice. This not only keeps the body healthy, but is vital for cerebral health as well.
Brazil is a country whose love for sports is evident from their success in soccer. Still, the people of Brazil need to implement physical sport in their daily lives. Giovanni + DRAFT FCB were given the task to create a print campaign for the RioSport Fitness Club. The challenge was to encourage people to take some time out of their busy schedules and indulge in sports and fitness.