Dove's advertising campaigns in recent years have focused on celebrating what the skin care company calls 'Real Beauty' - railing against the blemish-free, unscrupulously Photoshopped images of super-slim models used in rivals' ads and magazine covers.
Now Dove has sneakily gone on the attack with this guerrilla marketing campaign targeting art directors, graphic designers and photo retouchers. The company has created a fake Photoshop action that claims to add skin glow to portraits but actually undoes manipulation.
The phoney action has been made available through Reddit and other channels frequented by the design community, but regardless if anyone actually is fooled by their prank Dove will feel its point has been made.
There are rules when it comes to creating, sharing and handing over Photoshop files. Follow them and colleagues will love you. Disobey them and invite their wrath!
Designers, freelancers, lend me your ears. Whether you work as the former or the latter, at some point in your career you will have a job where end goal is to to pass your Photoshop files onto someone else.
Many of us have been on the receiving end of that relationship. And there's come a time when we've opened up that PSD file and thought "What the hell?".
I've personally experienced an instance in which a creative agency's contract for a particularly large design job was terminated due to the fact that they had supplied messy PSD files that no one could make head or tail of.
Want to avoid damaging client relationships and getting yourself a bad rep within the design community? Then you need to understand, and follow, these basic Photoshop etiquette rules...
01. Name your layers
The first rule of Photoshop club: name your layers
As boring and mundane as it sounds: name your layers. This is the most basic rule of them all - even if it’s a basic descriptive name such as 'arrow'. There’s nothing worse then trying to find a certain layer within a file containing countless duplicates of 'Layer Copy'.
Once labelled, organise these layers into group folders; allowing you to move and show/hide various large sections with ease. Layers such as backgrounds or other solid elements that you wish to be preserved should be locked to ensure they don’t get clipped or moved accidently.
Once you've completed your task it’s always worth having a quick glance over your file to filter out and delete any unnecessary empty layers (a good way to check if a layer is empty is pressing Command+T). You’d be surprised how many crop up.
A set of 4 free textures from various types of bricks and stones. They’re great for backgrounds and for creating your own textured elements within your designs.
These textures are free for personal and commercial use, no attribution required.
To put it simple: photo manipulation change photos to create an illusion. Widely accepted as an art form, photo manipulation requires skills as well as imagination. Using Photoshop and other photo editing tools, digital artists have recently taken it to mind-blowing levels, creating everything from surreal and dark environments to strange and otherworldly animals.
Today, I bring you ten of the best photo manipulation artists (and digital teams) around the world. They’re the ones who work with big advertisers to not just push a product but but to make us fall in love with the brand. Creating unbelievable stories with precision and skills, these artists make us believe that magic can exist, that fantasy and reality can merge and that we are only limited by our own imagination. The artists are: Christophe Gilbert, Riccardo Bagnoli, Garrigosa Studios, Erik Almás, Staudinger + Franke, La Souris sur le Gateau, Khuong Nguyen, Frank Uyttenhove, Andric Ljubodrag, LSD Photographers. Enjoy their work!
Many popular image-editing tools allow you to determine the average color of a small section of an image, but we couldn't find any that could calculate the average color of an entire photograph. Enter, the Average Color Tool.
