Have you ever seen a cool bag advertisement in your real life? I mean those viral bagvertising examples which are now all over the Internet.
I bet 99.99% of you haven’t, but at the same time 99% of you have seen them on the net.
So, my question is – what are advertisers aiming at? Real people on the street or Internet surfers?
I leave it for you to decide, but what I know for sure is that they are super creative and is a must-see thing. So, without further ado, I present you this huge collection of Creative Bag Advertisements.
Advertising Agency: Draft FCB Kobza, Vienna, Austria
This bag was given when you bought a book by Belgium’s most famous crime-writer.
A guerrilla marketing concept for Ann Summers (underwear and accessories shop). Designed by guerrillaguru © 2007
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
Advertising Agency: Agence V, Paris, France
Advertising Agency: TBWA, Philippines
Advertising Agency: dentsu, Beijing, China
Art director: Yosef Khouwes | Copywriter: Bipin Jacob
Credit: Jung von Matt, Berlin
Agency: Creative Lab, Cairo, Egypt|Art Director: Walid Abd Rabo
Advertising Agency: Lem, Shanghai, China
Agency: Duval Guillaume, Brussels, Belgium
Creative director/Art Director John Messum
Antje Gerwien, from the University of Weimar.
Agency: Tokyu Agency Inc., Tokyo
These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles.
Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.
Agency: TBWA, Istanbul
Publicis Frankfurt | Creative Direction: Gert Maehnicke
Advertising Agency: Leo Burnett Lisbon, Portugal
Agency: BBDO Berlin
Advertising Agency: Grey Kuala Lumpur, Malaysia
The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic.
Tao Ma Design. All rights reserved.
Tom of Finland is a popular gay icon.
Canvas is a picture of a chair that also happens to be a functioning chair. The chair consists of a frame of elastic fabric with the image of a chair printed on it.
When the frame is leaned against a wall, a person can sit against the fabric, which conforms to their shape. The Canvas series includes a stool, armchair, and sofa. The series was created by designers Naoki Ono and Yuki Yamamoto of Tokyo-based studio YOY.
photos by Yasuko Furukawa
“Messerschmitt, temporarily not allowed to manufacture aircraft, had turned its resources to producing other commodities. In 1956, Messerschmitt was allowed to manufacture aircraft again and lost interest in microcars. Aales were particularly affected by the increasing popularity of the Mini.”